Collenda is now a partner of the Cloud Ecoystem network. The network brings SaaS providers together. Robin Brinkmann (Head of Open Integration Hub) and Veerle Türling (Head of Ecosystem & Communications) explain in an interview what Cloud Ecosystem is all about.
Can you give examples of partnerships that have been formed through your platform?
Cloud Ecosystem Most partnerships arise between SaaS providers whose products complement each other well in the form of sales and technology partnerships. As a network, we primarily offer the opportunity to establish the necessary contacts. However, we also provide very active support, particularly in the area of technology partnerships, through our joint project Open Integration Hub. Here, several partner companies are jointly developing an open source framework that significantly simplifies the integration of SaaS solutions.
Other partnerships are emerging between infrastructure providers, platform providers and SaaS vendors. At joint trade fair booths (such as CeBIT, World Hosting Days/now Cloudfest, and smaller local trade fairs), the focus was on gaining leads, e.g., sales partners for other regions. Discussions are now underway for participation in Cloudfest 2022, and joint workshops/workgroups are also planned, to be held at the initiative of members. Projects such as the Open Integration Hub will emerge from these workgroups. Diverse vendors and research institutions will be involved and the development of connectors to the Open Integration Hub for 15 vendors have been funded by Cloud Ecosystem.
Participating partners can apply for membership as “Premium Member”, “Professional Member” or “Supporting Member” – what does that mean?
- Supporting Membership is free of charge. The aim is to build up as large a European SaaS network as possible in order to increase the visibility and acceptance of the SaaS topic. A solution profile in the Smart Business Cloud cloud store is also included, on which we present the community. Supporting Members may receive invitations to selected community events.
- For around 70% of providers, the reason for signing up for Professional Membership is to obtain the “Certified Cloud” certificate, which signals trust and accelerates the selection process for prospective customers. For around 30% of Professional Members, the motivation is to support the development of the ecosystem. Furthermore, the providers can publish content in our blogs and participate in selected events/workgroups.
- The Premium Membership includes the same services as the Professional package, but the number of profiles and certificates is higher. Additionally, there is a Silver Sponsoring Package for our events.